Curated by Gerda Govine-Ituarte
Colaborativo Uno (1) Nueve (9) Siete (7)
Vero Glezqui
Alejandra Phelts
Jacobo Ramirez
Fernanda Uski
Marco Velazco
Oslyn Whizar
Opening night reception: Saturday, June 13, 2009 from 7-10 pm
The 3rd Zone is a space and place corralled by the Tijuana-San Diego border – the busiest and most utilized land crossing in the world. In 2005 over 18 million vehicles and 50 million people entered the 3rd Zone. The occupants of the Zone are a mix of people living in Tijuana, San Diego County and Los Angeles County.
The 3rd Zone masses are bombarded by huge glaring digital billboards inviting a captive audience to buy homes, cars, clothes, medical and plastic surgery services. Merchants and panhandlers compete for the attention of drivers, motorcyclists and walkers in limbo who have no where to go except straight ahead. Time moves in slow motion holding everyone hostage in a human conveyor belt that is laced with surprises, some pleasant, some not. Staying alert whether by foot or car is the mainstay of taking up residency in the 3rd Zone — albeit anywhere from 20 minutes to three hours. Every day is a new day enveloped in the consistent inconsistency.
Avenue 50 Studio, Inc.
a 501(c)(3) non-profit art gallery
131 North Avenue 50
Highland Park, CA 90042
323-258-1435
http://www.avenue50studio.com
Special Thanks to: Chris & James Cook; Luis Ituarte, artist; Carolyn Williams; Alex & Jaylene Moseley; Rebecca S. Rojas, Ph.D; and COFAC
June 13 through July 5, 2009
